Comedy Series Moonbase 8 is Being Promoted Through a Fake Instagram
Ellen Smith — November 14, 2020 — Pop Culture
In an effort to promote its new show, Moonbase 8, Showtime opted to create a unique Instagram marketing campaign that's both interactive and in-world. It's standard for studios to create Instagram pages to promote new shows, but this one differs greatly as it throws traditional promotional content to the side.
Moonbase 8 stars Fred Armisen, Tim Heidecker and John C. Reilly who play less-than-extraordinary astronauts who are fighting for a spot on NASA's next mission to the moon. The comedy series is promoted on the Instagram page with a series of in-world posts that help convey the show's ethos to fans. According to Puja Vohra, Showtime’s evp of marketing and strategy “We wanted to reach fans of the talent and potential new fans of the comedy, and create something that would give them a laugh. It also felt like this is something the characters would do"
Image Credit: Showtime
Moonbase 8 stars Fred Armisen, Tim Heidecker and John C. Reilly who play less-than-extraordinary astronauts who are fighting for a spot on NASA's next mission to the moon. The comedy series is promoted on the Instagram page with a series of in-world posts that help convey the show's ethos to fans. According to Puja Vohra, Showtime’s evp of marketing and strategy “We wanted to reach fans of the talent and potential new fans of the comedy, and create something that would give them a laugh. It also felt like this is something the characters would do"
Image Credit: Showtime
Trend Themes
1. In-world Social Media Campaigns - Creating social media campaigns in the world of the show, rather than traditional promotional content, offers disruptive innovation opportunities to engage audiences and enhance the overall viewing experience.
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Industry Implications
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