Butterfinger Debuted a Candy Criminal-Inspired Promotion
Grace Mahas — September 16, 2020 — Special
References: butterfingercasefiles & prnewswire
With Halloween swiftly approaching, iconic confectionary brand, Butterfingers, is launching a fun social media challenging with the possibility of winning a $25,000 "treat." The campaign is accompanied by a hilarious television ad, which discusses the "criminal activity" that usually takes place around this spooky time of year—having your Butterfinger bars “go missing” in the weeks leading up to Halloween.
In an effort to halt this criminal behavior, Butterfingers launched the new Butterfinger Investigators (BFI) to help bring "sticky-fingered chocolate lovers to justice once and for all." From now until November 6th, guilty parties can now rectify their actions and turn themselves in for the chance to win $25,000.
To confess (and enter the contest), simply sign a digital “confession” for agents Hugh Dunnit and Ali Byes and share the confession on Facebook and Twitter for more chances to win.
Image Credit: Butterfinger
In an effort to halt this criminal behavior, Butterfingers launched the new Butterfinger Investigators (BFI) to help bring "sticky-fingered chocolate lovers to justice once and for all." From now until November 6th, guilty parties can now rectify their actions and turn themselves in for the chance to win $25,000.
To confess (and enter the contest), simply sign a digital “confession” for agents Hugh Dunnit and Ali Byes and share the confession on Facebook and Twitter for more chances to win.
Image Credit: Butterfinger
Trend Themes
1. Halloween-themed Promotions - Brands can create themed promotions surrounding events like Halloween to increase user engagement and brand awareness.
2. Interactive Social Media Challenges - Social media challenges like confessing to crimes can boost user engagement and increase brand awareness for companies.
3. Reward-based Advertising - Offering a reward for user participation in branded promotions can increase user engagement and brand loyalty.
Industry Implications
1. Confectionery - Confectionery companies can create themed promotions and reward-based advertising campaigns to increase user engagement and brand loyalty.
2. Advertising - Interactive social media challenges provide unique advertising opportunities for companies to increase their brand awareness and online presence.
3. Entertainment - Halloween-themed promotions can be leveraged by entertainment companies to increase their visibility and engagement on social media platforms.
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