'Very Serious' are Holding Social Handles Hostage Until They Get Hired
Ellen Smith — November 12, 2020 — Marketing
References: veryserious.partners & adweek
Those newly graduated have been thrust into a tumultuous job market as the COVID-19 pandemic has seen major shifts in the working landscape, along with mass layoffs and restructuring. This has prompted a British duo, who call themselves 'Very Serious Partners' to get creative in their job search.
The two took to social media and made TikTok accounts under the names of popular brands that aren't yet signed up on the platform. In a humorous hostage-style video released on Twitter, the pair announce they refuse to give up the handles unless they're offered a job. Agencies have 72 hours to send job offers before Very Serious Partners begin to upload content under the company's name.
Image Credit: Alex & Oli
The two took to social media and made TikTok accounts under the names of popular brands that aren't yet signed up on the platform. In a humorous hostage-style video released on Twitter, the pair announce they refuse to give up the handles unless they're offered a job. Agencies have 72 hours to send job offers before Very Serious Partners begin to upload content under the company's name.
Image Credit: Alex & Oli
Trend Themes
1. Social Media Job Applications - Using social media platforms creatively for job applications, such as creating TikTok accounts under popular brand names as a way to grab the attention of potential employers.
2. Humorous Job Applications - Utilizing humor and satire in the job application process, such as Very Serious Partners using a hostage-style video to announce they refuse to give up social media handles unless they're offered a job.
3. Alternative Job Search Methods - Exploring alternative job search methods outside of traditional job application processes, such as Very Serious Partners taking creative measures to stand out in a tumultuous job market.
Industry Implications
1. HR and Recruitment - HR and recruitment agencies could leverage social media as a way to identify creative job candidates who use alternative job search methods, such as those who utilize humor and satire.
2. Social Media Marketing - Social media marketing firms could help companies identify unique and creative ways to leverage social media platforms during the recruitment process and beyond.
3. Comedy and Satire - Comedy and satire industries could potentially play a role in job application processes as job seekers explore alternative ways to stand out in a highly competitive job market.
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