Fenty Beauty is Releasing 2 Products in 'Cognac Candy'
Ellen Smith — March 18, 2020 — Fashion
Rihanna's famed Fenty Beaty label has released a new iteration of the Diamond Bomb and Body Lava in 'Cognac Candy.'
Diamond Bomb is a shimmering powder that leaves behind a natural glow, whereas Body Lava is a liquid lotion-like product that illuminates the skin. Both of these fan-favorite cosmetic items arrive in the new formula, which is described as "a warm copper hue" that's perfect for maintaining a sun-kissed glow during the winter months. The brand made the new a product announcement over Instagram, with a caption that read "No matter the place or time, y’all know we are gonna glo up!”
The Cognac Candy colorway will be available online starting March 20th.
Image Credit: Fenty Beauty
Diamond Bomb is a shimmering powder that leaves behind a natural glow, whereas Body Lava is a liquid lotion-like product that illuminates the skin. Both of these fan-favorite cosmetic items arrive in the new formula, which is described as "a warm copper hue" that's perfect for maintaining a sun-kissed glow during the winter months. The brand made the new a product announcement over Instagram, with a caption that read "No matter the place or time, y’all know we are gonna glo up!”
The Cognac Candy colorway will be available online starting March 20th.
Image Credit: Fenty Beauty
Trend Themes
1. Celebrity-made Cosmetics - There is a growing demand for cosmetics made by celebrities due to their social media influence, providing an opportunity for other popular celebrities to launch their own cosmetics line.
2. Shimmering and Illuminating Products - Consumers are increasingly attracted to shimmering and illuminating products that can enhance their natural beauty and give them a trendy and glamorous look.
3. Winter Glow Cosmetics - Cosmetics that help maintain a sun-kissed winter glow are becoming more popular due to the desire to have a year-round radiant complexion.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore the use of celebrity influencers and innovative product formulations to attract more consumers and stay ahead of the competition.
2. Social Media Marketing - The rise of social media marketing and influence provides a disruptive opportunity for companies to partner with celebrities to promote their products and reach a wider audience.
3. Luxury Cosmetics - Luxury cosmetics brands can capitalize on the growing demand for shimmering and illuminating products with high-quality ingredients and innovative packaging to distinguish themselves from competitors.
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