The Mini Chupa Chups Kipik Campaign Brings Toys to Life
Meghan Young — August 31, 2011 — Life-Stages
References: ddb & ibelieveinadv
The Mini Chupa Chups Kipik ad campaign seems inspired by such successful animated films as ‘Toy Story.’ Full of playfulness and personality, these inanimate dolls come to life just like in the movies. Considering that the Mini Chupa Chups Kipik lollipops target children, it is only natural that the campaign would center around toys and dolls.
Conceived and executed by DDB, an ad agency based in Paris, the Mini Chupa Chups Kipik ad campaign is definitely cute and creative. Despite the sour faces that the Cindy and Action Man dolls are making, children will still understand that the lollipops are delicious. Kids will easily be influenced to also want to be enjoying a nice, acidic candy themselves.
Conceived and executed by DDB, an ad agency based in Paris, the Mini Chupa Chups Kipik ad campaign is definitely cute and creative. Despite the sour faces that the Cindy and Action Man dolls are making, children will still understand that the lollipops are delicious. Kids will easily be influenced to also want to be enjoying a nice, acidic candy themselves.
Trend Themes
1. Animated Toy Campaigns - Taking inspiration from successful animated films like 'Toy Story', brands are bringing inanimate dolls to life in their ad campaigns.
2. Playful Advertising - Ad campaigns that incorporate playfulness and personality are capturing the attention of consumers and creating an engaging brand experience.
3. Targeted Marketing to Children - Campaigns that center around toys and dolls are effectively targeting children and influencing their preferences and desires.
Industry Implications
1. Advertising and Marketing - The creative use of animated dolls in ad campaigns presents disruptive innovation opportunities for advertisers and marketers to engage their target audience.
2. Toy Manufacturing - The success of campaigns centered around toys and dolls opens up opportunities for toy manufacturers to leverage the trend and create interactive, captivating products.
3. Candy and Confectionery - Brands in the candy and confectionery industry can explore creative ways, such as partnering with toy brands, to enhance their marketing campaigns and attract children.
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