These Craft Sodas Fuse Unique Flavors and Minimalist Packaging
Mishal Omar — August 11, 2016 — Lifestyle
References: dalstoncola & thedieline
The 'Dalston Cola Company' has released a range of new craft soda bottles with eye-catching designs.
As it is near impossible to compete in the oversaturated "cola" market given the enormous influence of brands like Coca Cola and Pepsi, an increasing number of unique craft sodas keep popping up to compete in a slightly different soda market. Dalston offers cola, lemonade, cream soda, fizzy apple and ginger beer flavors -- all of which are carbonated and "hand-mashed." The craft soda bottles each feature monochromatic labeling, with colors that match the flavor of the drinks they hold. The labels are complete with wording and they each display a simple black graphic.
These monochromatic bottles were designed to mix "edginess" with appeal and they do just that.
As it is near impossible to compete in the oversaturated "cola" market given the enormous influence of brands like Coca Cola and Pepsi, an increasing number of unique craft sodas keep popping up to compete in a slightly different soda market. Dalston offers cola, lemonade, cream soda, fizzy apple and ginger beer flavors -- all of which are carbonated and "hand-mashed." The craft soda bottles each feature monochromatic labeling, with colors that match the flavor of the drinks they hold. The labels are complete with wording and they each display a simple black graphic.
These monochromatic bottles were designed to mix "edginess" with appeal and they do just that.
Trend Themes
1. Unique Craft Sodas - Craft sodas are gaining popularity as an alternative to the oversaturated cola market.
2. Eye-catching Packaging Design - Brands are using visually appealing and minimalist packaging to differentiate their products in the craft soda industry.
3. Flavor-matching Labels - Monochromatic labeling that matches the flavor of the soda is being used to create a cohesive and visually appealing brand image.
Industry Implications
1. Craft Soda Industry - Craft soda brands are disrupting the traditional soda industry by offering unique flavors and visually appealing packaging.
2. Beverage Packaging Industry - The demand for visually appealing packaging designs in the craft soda market is creating opportunities for innovative packaging companies.
3. Graphic Design Industry - Creating monochromatic labels and minimalist graphics for craft soda bottles is a growing trend, creating opportunities for graphic design agencies.
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