The 'Chofitol' Natural Digestive Ads are Two-Sided
Amelia Roblin — September 14, 2010 — Lifestyle
References: adnsa.ar & adsoftheworld
These adorable photos of baby farm animals are the centre of the 'Chofitol' Natural Digestive ad campaign, but they appear to raise another issue besides indigestion, in advising "don't let your food make you feel bad."
The ads suggest that when you're taking the 'Chofitol' Natural Digestive, your food sources are no longer behaving vengefully in your stomach. The mutton you had last night will be a young lamb, incapable of even looking at you vindictively. All the same, I can't help but feel the ad deters one from eating meat altogether -- a successful strategy which will for many may already experience improved digestion, perhaps without the help of that daily dose of Chofitol?
The ads suggest that when you're taking the 'Chofitol' Natural Digestive, your food sources are no longer behaving vengefully in your stomach. The mutton you had last night will be a young lamb, incapable of even looking at you vindictively. All the same, I can't help but feel the ad deters one from eating meat altogether -- a successful strategy which will for many may already experience improved digestion, perhaps without the help of that daily dose of Chofitol?
Trend Themes
1. Animal-centric Advertising - The use of cute animal photos in advertising campaigns can capture consumer attention and evoke positive emotions.
2. Product Personification - Ads that personify products can make them relatable and create a stronger connection with consumers.
3. Health-conscious Marketing - Promoting digestive health and wellness can resonate with consumers who prioritize their well-being.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can use animal-centric advertising to promote their products and create an emotional connection with consumers.
2. Pharmaceutical - Pharmaceutical companies can explore the concept of product personification to market digestive health products in a relatable and engaging way.
3. Wellness and Health - The wellness and health industry can leverage health-conscious marketing to promote natural digestive aids and attract health-conscious consumers.
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