Evian Takes Living Young to a Whole New Extreme
Shelby Lee Walsh — July 3, 2009 — Marketing
References: youtube & cakeheadlovesevil.wordpress
Evian tries a new tactic in marketing their water. Their slogan “Live Young†is taken to a whole new level in their international commercial featuring babies on rollerblades.
These babies have moves you couldn't imagine. Take a look at the commercial above to see them pop in a 'Rapper's Delight' cassette into the boom box and get their groove on.
Implications - Advertising agencies who understand their target realize that there are certain insights that are considered 'gold.' Companies such as Evian market towards target demographics who have the desire to feel young again. By utilizing this insight, brands are able to create long-lasting campaigns which will resonate in consumers' minds.
These babies have moves you couldn't imagine. Take a look at the commercial above to see them pop in a 'Rapper's Delight' cassette into the boom box and get their groove on.
Implications - Advertising agencies who understand their target realize that there are certain insights that are considered 'gold.' Companies such as Evian market towards target demographics who have the desire to feel young again. By utilizing this insight, brands are able to create long-lasting campaigns which will resonate in consumers' minds.
Trend Themes
1. Baby-centric Marketing - Businesses can explore marketing strategies that incorporate babies to appeal to target demographics who have a desire to feel young again.
2. Extreme Advertising - There is an opportunity for businesses to create attention-grabbing advertisements by pushing the boundaries and taking their marketing tactics to the extreme.
3. Targeted Campaigns - Developing campaigns that resonate with a specific target demographic can lead to long-lasting brand awareness and connection with consumers.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can explore unique and creative ways to market their products and enhance brand engagement.
2. Advertising Industry - Advertising agencies can incorporate innovative and disruptive ideas, like featuring babies on rollerblades, to create memorable and impactful campaigns for their clients.
3. Consumer Goods Industry - Businesses in the consumer goods industry can leverage the concept of nostalgia and youthfulness to develop marketing strategies that resonate with their target market.
6.3
Score
Popularity
Activity
Freshness
