The Resident Evil 5 Print Campaign Says “You are on the Menu”
Luisa Amanda Gomes — June 12, 2010 — Tech
References: residentevil & advertlover
The Resident Evil 5 print campaign is pretty helpful for those of us who are part of the zombie nation. The brilliant minds at Y&R Dubai advertising agency are responsible for this comical yet disturbing campaign for the legendary video game Resident Evil.
Fans of the video game or the movie trilogy will know that the premise of Resident Evil is to escape a world that is loaded with man-eating zombies before their mutation worsens. Surviving humans who dare to explore this zombie land should know that they risk being zombie food. Thus, the slogan from the Resident Evil 5 print campaign reads, “Resident Evil. You are on the menu.”
Fans of the video game or the movie trilogy will know that the premise of Resident Evil is to escape a world that is loaded with man-eating zombies before their mutation worsens. Surviving humans who dare to explore this zombie land should know that they risk being zombie food. Thus, the slogan from the Resident Evil 5 print campaign reads, “Resident Evil. You are on the menu.”
Trend Themes
1. Zombie Marketing - Marketers utilize the concept of zombies to create engaging and amusing advertisements that appeal to the target audience's fascination with zombies.
2. Zombie Entertainment - Films, television series and video games centered around zombies continue to be popular as the trend remains relevant.
3. Zombie-themed Merchandise - Merchandising companies capitalize on the popularity of zombies, creating an array of products such as clothes, toys, and comic books to grab consumer interest.
Industry Implications
1. Entertainment Industry - As the popularity of zombie-themed films, television series, and video games continues, there is an opportunity for the entertainment industry to develop new ventures and adapt existing ones.
2. Marketing and Advertising Industry - There is an opening for marketing and advertising professionals to use the concept of zombies to create captivating campaigns for their clients.
3. Merchandising Industry - Merchandising companies can tap into the zombie market to design new products targeted at fans of zombie-themed films, television series and video games.
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