The Loto Francaise des Jeux 'Jacuzzi Delivery' Commercial is Every Man's Dream
Allison Love — August 16, 2010 — Marketing
References: adsoftheworld
The 'Jacuzzi Delivery' ad from the Loto Française des Jeux is a clever commercial that shows just how great winning the lottery would really be.
Between chilling poolside in a brand new mansion or in a jacuzzi on a boat two beautiful women, the Loto Française des Jeux has hit the nail on the head in terms of dreams and aspirations coming true. Gotta love commercials where dreams become reality -- even though this wouldn't be the case for most of us. That's why it's called a lottery.
Between chilling poolside in a brand new mansion or in a jacuzzi on a boat two beautiful women, the Loto Française des Jeux has hit the nail on the head in terms of dreams and aspirations coming true. Gotta love commercials where dreams become reality -- even though this wouldn't be the case for most of us. That's why it's called a lottery.
Trend Themes
1. Lottery-winning Ads - The trend of lottery-winning ads that showcase a lavish lifestyle and immediate gratification of desires.
2. Aspirational Marketing - The trend of companies using aspirational marketing to promote products by showing the potential for a lavish lifestyle and immediate gratification of desires.
3. Luxury Marketing - The trend of companies utilizing luxury marketing to promote products by showcasing a lavish lifestyle and immediate gratification of desires.
Industry Implications
1. Lottery Industry - The lottery industry has an opportunity for disruptive innovation by incorporating unique marketing campaigns that highlight the aspirational lifestyle and immediate gratification of desires as a benefit of winning a lottery.
2. Advertising Industry - The advertising industry has an opportunity for disruptive innovation by developing more creative and aspirational ads that promote products in a way that resonates with consumer desires and aspirations.
3. Luxury Goods Industry - The luxury goods industry has the opportunity for disruptive innovation by designing campaigns that showcase the use of their products in a lavish lifestyle and use aspirational marketing to broaden their customer base.
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