The Denmark Against Landmines 'Picnic Gone Wrong' Ad is Scary
Allison Love — August 24, 2010 — Marketing
References: the-monitor.org & adsoftheworld
Denmark Against Landmines is an organization that aims to raise awareness and thus eradicate the use of landmines all over the world. The 'Picnic Gone Wrong' commercial is definitely disturbing, making its viewers realize how serious the issues of landmines are.
The commercial features a family going on a picnic in a local park. The father and daughter play some soccer together, and when the little girl runs after the ball, a landmine explodes beneath her. Denmark Against Landmines uses shock to relay the importance of this scary message.
The commercial features a family going on a picnic in a local park. The father and daughter play some soccer together, and when the little girl runs after the ball, a landmine explodes beneath her. Denmark Against Landmines uses shock to relay the importance of this scary message.
Trend Themes
1. Anti-landmine Awareness - There is an opportunity for companies to create new and innovative ways to bring attention to the problems associated with landmines.
2. Disturbing Commercials - Businesses can create commercials with a high shock value to raise awareness about important issues that need attention.
3. Social Activism - There is an opportunity for companies to align themselves with social causes and make a difference in the world.
Industry Implications
1. Advertising - There is an opportunity for advertising agencies to create powerful campaigns that raise awareness about important causes or issues.
2. Nonprofits - Nonprofit organizations that focus on social causes can use disturbing commercials to bring attention to their work and increase donations.
3. Entertainment - The entertainment industry can create movies, television shows, and documentaries that highlight the importance of social causes and activism.
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