Kia 'Drive Change: Court' Makes a Difference in a Beautiful Way
Vittoria Natarelli — August 23, 2010 — Autos
The Kia 'Drive Change: Court' commercial turns a rundown parking lot into a beautiful and fun spot. The commercial actually brings change to the Second Base Youth Shelter in Toronto by creating a basketball court for the kids in just one day. Real change, no gimmicks.
With the heartwarming last line of "We can all drive change," the commercial gets people thinking about what they can do. The Kia 'Drive Change: Court' commercial is perfection.
With the heartwarming last line of "We can all drive change," the commercial gets people thinking about what they can do. The Kia 'Drive Change: Court' commercial is perfection.
Trend Themes
1. Social Impact Marketing - Creating advertising campaigns that promote social change and inspire positive action can engage consumers on a deeper level.
2. Community Engagement Initiatives - Brands can create meaningful connections with their audience by taking part in community projects and using their resources to make a difference in people's lives.
3. Authentic Corporate Social Responsibility - Consumers are increasingly attracted to brands that demonstrate genuine commitment to social and environmental causes, offering opportunities for companies to align their values with their target audience.
Industry Implications
1. Automotive - Car manufacturers can leverage their resources and marketing campaigns to not only sell their product but also make a meaningful impact in the communities they serve.
2. Non-profit - Collaborating with brands, non-profit organizations can create mutually beneficial partnerships to raise awareness and support for their cause while providing companies with opportunities for positive brand association.
3. Advertising and Marketing - Advertising agencies can develop creative campaigns that promote social change and help shape a brand's reputation as socially responsible, opening up new avenues for impactful storytelling.
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