The New Zealand Blood Service 'Thank You' Ads are Emotional
Allison Love — August 26, 2010 — Marketing
References: nzblood.co.nz & adsoftheworld
These New Zealand Blood Service 'Thank You' ads are ones that pull on the heart strings.
The ads feature an abundance of sick people extending their hands towards the camera until finally, the hurt hand is met with a helping one. These New Zealand Blood Service commercials will undoubtedly make its viewers want to give blood and donate to a worthwhile cause. Check out this inspiring ad in the featured links provided.
Implications - Consumers are most easily persuaded into an action through emotional appeal. When consumers are faced with an emotional decision, they often forgo rationale and are compelled to undertake tasks that they may not otherwise consider logical. As such, corporations looking to create effective media campaigns should consider the use of emotional appeal to attract consumer attention.
The ads feature an abundance of sick people extending their hands towards the camera until finally, the hurt hand is met with a helping one. These New Zealand Blood Service commercials will undoubtedly make its viewers want to give blood and donate to a worthwhile cause. Check out this inspiring ad in the featured links provided.
Implications - Consumers are most easily persuaded into an action through emotional appeal. When consumers are faced with an emotional decision, they often forgo rationale and are compelled to undertake tasks that they may not otherwise consider logical. As such, corporations looking to create effective media campaigns should consider the use of emotional appeal to attract consumer attention.
Trend Themes
1. Emotional Appeal - Creating media campaigns with emotional appeal can attract consumer attention and encourage action.
2. Increased Blood Donations - Powerful 'Thank You' ads can inspire viewers to give blood and donate to a worthwhile cause.
3. Engaging Commercials - Using emotional storytelling in commercials can motivate viewers to take action and support a cause.
Industry Implications
1. Advertising and Marketing - Incorporating emotional appeal in media campaigns can disrupt traditional advertising methods and capture consumer interest.
2. Healthcare and Wellness - Powerful blood donation ads can disrupt the healthcare industry by increasing awareness and participation in blood donations.
3. Nonprofit and Social Impact - Engaging commercials that evoke emotions can disrupt the nonprofit sector by driving more support and donations towards important causes.
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