'We're All Babies Inside,' Evian Advertising Campaign Proclaims
Katie Cordrey — March 28, 2010 — Marketing
References: creativereview & creativereview
The "We're All Babies Inside" Evian advertising campaign is a continuation of the company's infant-driven water-promoting theme, "Live Young."
The print ads feature what the ad agency says are ordinary people toting Evian water while wearing baby body-printed t-shirts. This Live Young publicity is fun, but not quite as fun as the rollerblading babies that hip-hopped their way into stardom as water-pushing roller-skaters.
Implications - The We're All Babies Inside campaign was commissioned by BETC Euro RSCG Paris. The baby-lovin' Evian campaign is set to launch all over the world in places such as Singapore, Thailand and Australia. The featured video shows off the making of the roller babies commercial and features some adorably playful babies.
The print ads feature what the ad agency says are ordinary people toting Evian water while wearing baby body-printed t-shirts. This Live Young publicity is fun, but not quite as fun as the rollerblading babies that hip-hopped their way into stardom as water-pushing roller-skaters.
Implications - The We're All Babies Inside campaign was commissioned by BETC Euro RSCG Paris. The baby-lovin' Evian campaign is set to launch all over the world in places such as Singapore, Thailand and Australia. The featured video shows off the making of the roller babies commercial and features some adorably playful babies.
Trend Themes
1. Infant-driven Advertising - Opportunity to develop advertising campaigns that tap into the nostalgia and playfulness of childhood.
2. Print Ads with Body-printed T-shirts - Chance to create print advertisements that incorporate innovative and eye-catching designs on clothing.
3. Viral Video Marketing - Potential for creating captivating and shareable videos that appeal to a wide audience.
Industry Implications
1. Bottled Water Industry - Opportunity for bottled water companies to create unique and engaging marketing campaigns.
2. Fashion Industry - Possibility for fashion brands to collaborate with beverage companies and create unique clothing designs for promotional purposes.
3. Advertising Industry - Opportunity to explore unconventional advertising techniques that stand out and generate buzz.
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