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Curated Stay

Consumers battle the paradox of choice with curated offerings

Implications - Travelers today often reject a pre-packaged experience based solely on the fact that it is "pre-packaged," and therefore lacking authenticity and flexibility. However, while consumers are after something more personal, they also recognize the paradox of choice. As a result, many brands are instead offering a highly curated experience with a select few avenues for customization. This approach allows consumers to exercise choice without being overwhelmed, and feel as though they are not only choosing the "best," but the even more enticing, "best for them."
Workshop Question - How well does your brand strike the balance between convenience and customization? How could you get those two competing factors to merge more smoothly in your offering?
Trend Themes
1. Curated Travel Experiences - Offering a highly curated travel experience with select customizations caters to the need of personalized yet not overwhelming travel choices.
2. Customized Hotel Room Bookings - Allowing guests to choose and configure their rooms before arrival through an app enhances guest experience and adds to the hotel's level of customer service.
3. Shareable Travel Experience Platforms - Creating a platform that allows users to share travel experiences, itineraries, and destination information facilitates personalized, authentic, and social travel experiences.
Industry Implications
1. Travel & Tourism - Innovation in customized travel experiences and travel apps is on the rise.
2. Hospitality Industry - The use of technology to enhance and personalize hotel guest experience is a growing trend.
3. Mobile Application Industry - Mobile apps that cater to specific travel experiences are on the rise to offer personalization, ease of access, and shareability.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
158,593 Total Clicks
Date Range:
Jun 15 — Apr 16
Trending:
Average

Featured Examples

Curated Personalized Vacations
Curated Personalized Vacations
Travel+Leisure Magazine is Selling 20 Pre-Set Vacation Packages
When planning a trip, today’s generation seeks to create highly personalized vacations. In the age of budget-booking and short work breaks, visiting a city on a pre-planned tour guide is not... MORE
Personalized Hotel Room Bookings
Personalized Hotel Room Bookings
This Hotel Allows Guests to Configure Their Room
The ‘Hotel Schani’ in Vienna, Austria, is now offering a service that allows guests to book personalized hotel rooms. The advent of new technology has allowed guests to customize many... MORE
Hotel-Curating Apps
Hotel-Curating Apps
The 'Porter & Sail' App Partnered with Ten Hotels to Curate Guest Experiences
Porter & Sail is a specially-designed app meant to complement a guest’s experience at specific hotels. Porter & Sail is partnered with ten hotels across the globe, including The... MORE
Shareable Travel Experience Platforms
Shareable Travel Experience Platforms
Tripstir Allows Millenials to Exchange Tips and Travel Plans
The Tripstir is a platform designed to help millennials with their travels in a social setting that allows users to share tips, tricks and their adventures in one convenient place. The app allows... MORE
Home Rental Matchmaking Applications
Home Rental Matchmaking Applications
Airbnb's New Matching Feature Helps Pair Travelers with Hosts
Airbnb recently announced that it is launching a new Matching feature that will pair travelers with hosts who can help them plan their trip. The new feature is part of a push to give Airbnb... MORE
Custom Trip-Booking Sites
Custom Trip-Booking Sites
South Africa's Sideways Tours Offers a Bespoke Tour-Booking Platform
Tour operators are looking for new ways to offer unique experiences using a combination of technology and content—as such, South Africa’s Sideways Tours was developed as a bespoke tour-... MORE

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