This Travel Commercial Captures a Common Travel Fear
Jonathon Brown — February 16, 2013 — Pop Culture
This travel commercial might be one of the most relatable ever made. Promoting Booking.com, this commercial follows several travel groups as they cynically approach their accommodations for the week. In one scene, the entire family glares at the father (who must've made the travel plans) because they aren't sure if their hotel room is going to be nice or not. Then, in a great moment of triumph, each travel group opens the door to their hotel room and are overcome with happiness.
This is a great commercial because it effectively connects with a common travel experience. If you've ever travelled to a foreign country, you know it can be daunting to commit to staying in a location you've never seen before. This ad makes it seem like using Booking.com is a really good idea.
This is a great commercial because it effectively connects with a common travel experience. If you've ever travelled to a foreign country, you know it can be daunting to commit to staying in a location you've never seen before. This ad makes it seem like using Booking.com is a really good idea.
Trend Themes
1. Relatable Travel Experiences - Disruptive innovation opportunity: Develop marketing campaigns that tap into common travel fears and connect with audiences on a personal level.
2. Emotional Advertising - Disruptive innovation opportunity: Capitalize on the power of emotional storytelling and create commercials that evoke strong emotions, leading to better brand connection.
3. Trusting Booking Platforms - Disruptive innovation opportunity: Build trust in booking platforms by showcasing positive experiences and addressing common concerns related to accommodation.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunity: Introduce new technologies and services to enhance the travel experience, providing more convenience and peace of mind.
2. Advertising and Marketing - Disruptive innovation opportunity: Explore innovative ways to create engaging and relatable advertisements that resonate with target audiences.
3. Hospitality and Accommodation - Disruptive innovation opportunity: Utilize customer testimonials and real-life experiences to boost trust and credibility in hotel and accommodation booking platforms.
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