GPS technology boosts consumer enjoyment
Implications - In an effort to enhance day-to-day activities, consumers are turning to navigation and tracking technology that adds an experiential aspect to the process. This shift suggests that even menial tasks can become a source of enjoyment, and that consumers are willing to spend more to ensure that functionality is met with delight.
Workshop Question - How could you integrate an element of delight or interaction with one of your more functional products or services?
Trend Themes
1. Experiential Navigation - Consumers are turning to navigation and tracking technology that adds an experiential aspect to the process.
2. Wearable Tech for Kids - Smart Devices designed to encourage kids to step away from video games, iPads and their parents' electronics.
3. Landmark-identifying GPS Apps - Navigational tools that use closeby landmarks, instead of traditional directions, to help city walkers find their way around.
Industry Implications
1. Technology - Disruptive innovation opportunities in consumer electronics and tracking technology.
2. Sports - Innovative wearable tech and interactive activity apps are driving demand for consumer engagement in sports and physical activity.
3. City Planning and Tourism - Opportunities to streamline navigation in a city and simplify the travel experience for tourists
