Travel is integrated with social media for easier usage
Implications - Arguably the most important aspect of travel in the digital age is the social sharing that follows it. Taking this knowledge to heart, many brands have integrated an element of social media in their process, whether that means organizing their website to model a social network or using existing platforms. Social media has become a digital language of its own and the brands that leverage it correctly not only make things easier, but also make them seem more essential.
Workshop Question - What fresh new ways could you integrate social engagement into your business?
Trend Themes
1. Integration of Social Media and Travel - Travel brands are integrating social media into their websites and platforms to make things easier and more appealing for travelers.
2. Travel Planning Through Social Media - Travel campaigns and apps are using social media to help users plan their own trips and vacations.
3. Social Media and Airline Operations - Airlines are now using social media for flight updates and messaging with customers to streamline the boarding process.
Industry Implications
1. Travel and Tourism - The travel industry is at the forefront of integrating social media into their offerings and finding new ways to enhance the travel experience for customers.
2. Digital Marketing - Social media has become an important element in digital marketing campaigns with the integration of branded hashtags and travel planning services.
3. Transportation and Logistics - Social media usage has also increased in the airline industry with the use of messaging platforms and digital boarding passes.
6 Featured, 53 Examples:
83,695 Total Clicks
Date Range:
Apr 15 — Aug 16
Trending:
Mild
Consumer Insight Topics:
