The Booking Now App Provides a Personalized, Real-Time Experience
Meghan Young — January 19, 2015 — Tech
References: itunes.apple & coolhunting
Booking Now is one of the latest travel apps to hone in on the current consumer habits in the industry. Created by Booking.com, it focuses on the spontaneity people display when planning a trip. Cool Hunting notes, "At a rapidly increasing rate, travelers have begun booking hotel accommodation at the very last minute—with more than half of all travelers booking within a mere 48-hour window before a scheduled trip."
Providing a personality and real-time experience, the Booking Now app hopes to capitalize on this behavior as well as the increase of mobile bookings. It helps people create a travel profile that informs the Booking Now app about what to show them. Used around the globe, Booking.com is able to supply users with a wealth of verified information to make their upcoming trips more enjoyable.
Providing a personality and real-time experience, the Booking Now app hopes to capitalize on this behavior as well as the increase of mobile bookings. It helps people create a travel profile that informs the Booking Now app about what to show them. Used around the globe, Booking.com is able to supply users with a wealth of verified information to make their upcoming trips more enjoyable.
Trend Themes
1. Spontaneous Travel - Disruptive innovation opportunity: Develop apps that cater to the growing trend of last-minute bookings and provide a personalized, real-time experience.
2. Mobile Bookings - Disruptive innovation opportunity: Create user-friendly mobile apps that allow travelers to easily book hotels and access verified information on-the-go.
3. Travel Profile - Disruptive innovation opportunity: Design platforms that utilize user profiles to offer personalized recommendations and suggestions for upcoming trips.
Industry Implications
1. Travel Apps - Disruptive innovation opportunity: Explore the development of spontaneous travel apps that cater to the needs of last-minute travelers and provide instant booking features.
2. Hospitality Technology - Disruptive innovation opportunity: Develop innovative technology solutions for the hospitality industry that streamline mobile bookings and enhance the user experience.
3. Travel Information Services - Disruptive innovation opportunity: Create comprehensive platforms that collect and analyze user data to offer personalized travel recommendations and verified information.
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