The Swedish Ice Hotel is Working with Guests to Create Bespoke Rooms
Laura McQuarrie — March 16, 2014 — Marketing
References: icehotel.se & luxuo
The Swedish Ice Hotel is novel enough on its own to cause people to want to stay overnight, but this winter, it's letting guests become a part of the design process in creating the frosty bespoke suites.
Everything about the Swedish Ice Hotel is quite exclusive, including the $231,000 price tag that comes with designing a completely custom ice suite. In the spring, the hotel melts into the Torne river, however, guests will not just have to rely on their memories for this experience. With the price of the hotel, guests receive sketches, blueprints and photos of their custom ice palace, plus a bottle filled with some of the melted ice that once made up the room.
It's one of the most expensive hotel rooms in the world, but the experience is definitely doesn't come close to any other.
Everything about the Swedish Ice Hotel is quite exclusive, including the $231,000 price tag that comes with designing a completely custom ice suite. In the spring, the hotel melts into the Torne river, however, guests will not just have to rely on their memories for this experience. With the price of the hotel, guests receive sketches, blueprints and photos of their custom ice palace, plus a bottle filled with some of the melted ice that once made up the room.
It's one of the most expensive hotel rooms in the world, but the experience is definitely doesn't come close to any other.
Trend Themes
1. Bespoke Hotel Rooms - The trend of customized hotel rooms is on the rise, with guests seeking unique and personalized experiences.
2. Experiential Luxury Travel - Travelers are seeking out exclusive and immersive experiences, such as staying in an ice hotel suite designed specifically for them.
3. Memory-driven Experiences - Offering guests a way to take home a physical souvenir that embodies their unique hotel experience is becoming an increasingly popular trend in the hospitality industry.
Industry Implications
1. Hospitality - The hospitality industry has a ripe opportunity to capitalize on the trend of personalized, immersive experiences by offering bespoke hotel rooms.
2. Luxury Travel - Luxury travel companies can tap into the trend of experiential travel by offering high-end, customized experiences like staying in an ice hotel suite tailored to the traveler's preferences.
3. Souvenir Retail - Retailers specializing in souvenirs could expand their offerings to include unique items like bottles of melted ice from bespoke hotel rooms, catering to the trend of memory-driven experiences.
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