Activewear brands swap synthetic fibers with natural alternatives
Implications - The desire for a holistic lifestyle is reflected in the fashion industry, with a move towards natural fibers. Optimal for reducing odor and sweat in performance apparel, these fibers also promote non-toxicity and sustainability. More importantly, bucking convention in favor of quality is a meaningful way for brands to showcase their commitment to consumer health.
Workshop Question - What lifestyle does your branding evoke and how can you incorporate other elements of that lifestyle to enhance your current offerings?
Trend Themes
1. Natural Fiber Activewear - The use of natural fibers like bamboo and coconut to create activewear garments is gaining traction as it promotes non-toxicity, sustainability and reduces odor and sweat.
2. Eco-friendly Apparel Materials - The use of eco-friendly materials like recycled PET, seacell and cotton alternatives in activewear garments is becoming more popular as consumers are looking for more sustainable options.
3. Naked Sensation - The trend towards activewear that is lightweight with a next-to-nothing feel is growing, as seen in Lululemon's Nulu fabric that promotes flexibility and a greater range of motion.
Industry Implications
1. Fashion and Apparel - Brands in the fashion and apparel industry can incorporate natural fibers, eco-friendly materials, and naked sensation designs into their activewear lines to cater to consumers looking for healthier and eco-conscious options.
2. Sports and Fitness - Athletic brands can utilize natural fibers, eco-friendly materials, and naked sensation designs in their sportswear lines to provide high-performance products that prioritize health and sustainability.
3. Wellness and Personal Care - The trend towards natural fibers and eco-friendly materials in activewear aligns with the broader wellness and personal care industry that prioritizes natural, non-toxic, and sustainable options for health and well-being.
7 Featured, 38 Examples:
174,269 Total Clicks
Date Range:
Aug 15 — Jan 16
Trending:
Average
Consumer Insight Topics:
