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Holistic Apparel

Activewear brands swap synthetic fibers with natural alternatives

Implications - The desire for a holistic lifestyle is reflected in the fashion industry, with a move towards natural fibers. Optimal for reducing odor and sweat in performance apparel, these fibers also promote non-toxicity and sustainability. More importantly, bucking convention in favor of quality is a meaningful way for brands to showcase their commitment to consumer health.
Workshop Question - What lifestyle does your branding evoke and how can you incorporate other elements of that lifestyle to enhance your current offerings?
Trend Themes
1. Natural Fiber Activewear - The use of natural fibers like bamboo and coconut to create activewear garments is gaining traction as it promotes non-toxicity, sustainability and reduces odor and sweat.
2. Eco-friendly Apparel Materials - The use of eco-friendly materials like recycled PET, seacell and cotton alternatives in activewear garments is becoming more popular as consumers are looking for more sustainable options.
3. Naked Sensation - The trend towards activewear that is lightweight with a next-to-nothing feel is growing, as seen in Lululemon's Nulu fabric that promotes flexibility and a greater range of motion.
Industry Implications
1. Fashion and Apparel - Brands in the fashion and apparel industry can incorporate natural fibers, eco-friendly materials, and naked sensation designs into their activewear lines to cater to consumers looking for healthier and eco-conscious options.
2. Sports and Fitness - Athletic brands can utilize natural fibers, eco-friendly materials, and naked sensation designs in their sportswear lines to provide high-performance products that prioritize health and sustainability.
3. Wellness and Personal Care - The trend towards natural fibers and eco-friendly materials in activewear aligns with the broader wellness and personal care industry that prioritizes natural, non-toxic, and sustainable options for health and well-being.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 38 Examples:
173,665 Total Clicks
Date Range:
Aug 15 — Jan 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Naturally Sustainable Apparel
Naturally Sustainable Apparel
'Green Apple' Clothing is Made from Organic Bamboo Fabric
Many consumers—especially those focused on well-being—are becoming more stringent of products they use everyday, which is why ‘Green Apple’ clothing is crafted from organic... MORE
Seaweed Activewear Sets
Seaweed Activewear Sets
Rhone's Gotham Seacell Hoodie and Tights Combine Cellulose and Seaweed
The Gotham SeaCell Running Hoodie and Tights from Rhone boast a straightforward and sustainable design suited to active men. What makes the set of activewear so unique is the fact that it’s... MORE
Non-Toxic Workout Wear
Non-Toxic Workout Wear
Recycled PET is Sustainably Used by 'Yoga Democracy' for Hip Activewear
More consumers are doing extensive research about products before purchase, which is leading many towards brands like ‘Yoga Democracy’ that utilize recycled PET to create hip garments.... MORE
Lightweight Yarn Activewear
Lightweight Yarn Activewear
The Patagonia Men's Merino Air Hoody is Blended With Capilene Fiber
The Men’s Merino Air Hoody by performance wear brand Patagonia is a lightweight garment that is both cozy and comfortable for those wearing it. Featuring a Merino base layer, the fitted top... MORE
Eco Material Apparel
Eco Material Apparel
'Cozy Orange' Eco-Friendly Clothing is Created Using a Cotton Alternative
Concerns about the environmental drawbacks of cotton clothing has some consumers looking for alternatives, which is exactly what ‘Cozy Orange’ eco-friendly clothing provides in a stylish... MORE
Coconut Fiber Socks
Coconut Fiber Socks
These High-Tech Socks are Made from a Sustainable Blend of Yarn
Kentwool is now producing a line of high-tech socks made from sustainable yarn. In recent years, many brands have looked to innovative new materials as a way of improving the quality of their... MORE
play_circle_filledUltralight Yoga Pants
Ultralight Yoga Pants
Lululemon's 'Nulu' Fabric Provides a Next-to-Nothing Feel
Lululemon’s newest pair of yoga pants are meant to have a barely there feel, which is why the innovative technologies at play in this activewear piece are identified as a ‘Naked Sensation.... MORE

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Performance-Monitoring Apparel (UPDATE)
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Boomer-Targeted Yoga Classes
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Stretchy Denim Activewear
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Upcycled Industrial Apparel
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Festival Fitness Gear
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