adidas Drops the Ultra Boost Clima Shoes Early for Coachella Travelers
References: adidas & highsnobiety
German sportswear label adidas decides to drop its Ultra Boost Clima sneakers earlier than planned to prepare for travelers headed to Coachella. The label plans to launch its brand new Ultra Boost Clima, and the Ultraboost X Clima silhouettes. There will be three colorways available for men in the Ultra Boost Clima sneakers -- triple black, triple white, and grey -- and two for women in triple white and grey for the Ultraboost X Clima.
The key components of the sneakers are the signature Primeknit constructed uppers with Clima yarns implemented in key sweat zones to avoid moisture build up. There lacing cage is replaced with the same materials to maximize breathability. The sneakers will be available for purchase at the label's Clima Experience pop up located in the midst of Palm Springs desert for travelers headed towards this year's Coachella Festival on April 12 and April 13.
The key components of the sneakers are the signature Primeknit constructed uppers with Clima yarns implemented in key sweat zones to avoid moisture build up. There lacing cage is replaced with the same materials to maximize breathability. The sneakers will be available for purchase at the label's Clima Experience pop up located in the midst of Palm Springs desert for travelers headed towards this year's Coachella Festival on April 12 and April 13.
Trend Themes
1. Breathable Footwear - Opportunity for incorporating breathable materials and technology into various types of footwear to enhance comfort and prevent moisture build-up.
2. Clima Technology - Disruptive innovation potential in developing advanced climate control technologies for clothing and accessories to improve performance and comfort in different environments.
3. Pop-up Retail - Opportunity for brands to create unique and immersive shopping experiences through temporary pop-up stores, allowing for direct engagement with consumers.
Industry Implications
1. Sportswear - Incorporating breathable materials and advanced climate control technologies in sportswear can revolutionize athletic performance and enhance overall comfort.
2. Shoe Manufacturing - Innovative shoe manufacturers can explore the use of breathable materials and Clima technology to create footwear that provides optimal ventilation and moisture control.
3. Event Marketing - Businesses can leverage the concept of pop-up retail to create unique brand experiences and engage with customers during special events or festivals, such as Coachella.
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