'It Just Comes Naturally' Shares Shades to Enhance Natural Beauty
Laura McQuarrie — March 16, 2018 — Fashion
Too Faced recently launched its 'It Just Comes Naturally' cosmetic collection, which is touted as "the ultimate natural beauty collection."
The six-piece collection includes a range of purse-sized palettes that contain products infused with coconut butter to truly nourish the skin. The new range features a bronzer, two eyeshadow palettes, a face palette and lipsticks, many of which take the form of best-selling products from the brand that have been reinvented in richly pigmented natural shades—this includes some of the bronzers and the Natural Eyes palette, which boast a new and improved creamy formula.
Some of the richly natural shades that can be found throughout the new collection include ones with names like 'Less is More,' 'Au Natural' and 'Nude Goals.' Unlike many nude cosmetic shades, these ones are richly pigmented, buildable and offer full coverage.
The six-piece collection includes a range of purse-sized palettes that contain products infused with coconut butter to truly nourish the skin. The new range features a bronzer, two eyeshadow palettes, a face palette and lipsticks, many of which take the form of best-selling products from the brand that have been reinvented in richly pigmented natural shades—this includes some of the bronzers and the Natural Eyes palette, which boast a new and improved creamy formula.
Some of the richly natural shades that can be found throughout the new collection include ones with names like 'Less is More,' 'Au Natural' and 'Nude Goals.' Unlike many nude cosmetic shades, these ones are richly pigmented, buildable and offer full coverage.
Trend Themes
1. Nude Cruelty-free Cosmetics - Disruptive innovation opportunity: Develop a line of cruelty-free cosmetics with richly pigmented and buildable nude shades to cater to the growing demand for natural beauty products.
2. Coconut-infused Beauty Products - Disruptive innovation opportunity: Create a line of beauty products infused with coconut butter to offer nourishing benefits to the skin, appealing to the increasing consumer preference for natural and organic ingredients.
3. Reinvented Best-selling Products - Disruptive innovation opportunity: Give popular cosmetic products a new twist by reinventing them with improved formulas and richly pigmented natural shades, providing customers with familiar, yet enhanced options in the ever-evolving beauty market.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Invest in the development of natural and cruelty-free cosmetic products to meet the growing consumer demand for sustainable, ethical, and high-quality beauty choices.
2. Health and Wellness - Disruptive innovation opportunity: Explore the creation of beauty products infused with nourishing ingredients like coconut butter to tap into the health and wellness market, offering customers holistic solutions for their skincare and beauty routine.
3. Fashion and Retail - Disruptive innovation opportunity: Collaborate with cosmetic brands to launch limited-edition reinventions of best-selling products, attracting fashion-conscious consumers and driving sales through exclusive and trendy offerings.
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