Lush Cosmetics' 'DRAGmas' Stars Kim Chi, Detox & Shea Couleé
Laura McQuarrie — November 12, 2018 — Marketing
For its holiday campaign this year, Lush Cosmetics is wishing fans a "Merry DRAGmas" with the help of three drag queens who rose to fame as contestants on RuPaul's Drag Race: Kim Chi, Detox and Shea Couleé. Lush's 2018 Christmas collection spotlights a range of fun bath products that foam, fizz and glitter, including bath bombs, luxury bath melts, candy cane-shaped bubble bars and the brand's all-new soothing, lavender-scented Sleepy Shower Gel.
In the campaign, the drag queens sport outfits that boldly incorporate festive products from the Lush Christmas collection. For a portion of the month, Lush Cosmetics will be featuring each drag queen in its retail shop windows and will also be holding in-store events where fans can meet the queens in New York City, Los Angeles and Chigaco.
In the campaign, the drag queens sport outfits that boldly incorporate festive products from the Lush Christmas collection. For a portion of the month, Lush Cosmetics will be featuring each drag queen in its retail shop windows and will also be holding in-store events where fans can meet the queens in New York City, Los Angeles and Chigaco.
Trend Themes
1. Holiday Drag Queen Campaigns - Lush Cosmetics' 'DRAGmas' demonstrates the trend of incorporating drag queens in holiday marketing campaigns, creating a unique and inclusive brand experience.
2. Interactive Bath Products - Lush's 2018 Christmas collection showcases a trend of interactive bath products, like bath bombs and bubble bars, that engage customers and make bath time more enjoyable.
3. In-store Events with Influencers - Lush Cosmetics' in-store events featuring drag queens highlight the trend of hosting live experiences with influencers to attract and engage customers.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can leverage the trend of incorporating drag queens in campaigns to enhance brand image and appeal to a diverse consumer base.
2. Retail - Retailers can tap into the trend of interactive bath products to create unique product offerings and enhance the customer experience.
3. Event Planning - The event planning industry can utilize the trend of hosting in-store events with influencers to create memorable experiences for brands and their customers.
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