Fresh Range's System Drastically Reduces the Time from Farm to Table
References: fresh-range & theguardian
Bristol-based 'Fresh Range' is a new food delivery startup that differs from most others making noise today. Whereas popular services like Blue Apron are primarily concerned with providing consumers the necessities for preparing a meal, Fresh Range is looking to serve as a better alternative to the grocery store as a whole. The startup offers raw produce delivery with the promise of exceptional freshness far above what any supermarket or grocery store puts on their shelves.
According to a 2011 investigation, meat and produce can be months old by the time they make it to consumers. Fresh Range looks to significantly cut that time; when consumers make an order, the produce they select is still in the ground. The order goes directly to the farmers, who put the food aside when it's fully grown. Fresh Range then delivers the order, thus ensuring that the food is truly as fresh as it could possibly be.
According to a 2011 investigation, meat and produce can be months old by the time they make it to consumers. Fresh Range looks to significantly cut that time; when consumers make an order, the produce they select is still in the ground. The order goes directly to the farmers, who put the food aside when it's fully grown. Fresh Range then delivers the order, thus ensuring that the food is truly as fresh as it could possibly be.
Trend Themes
1. Farm-to-table Food Delivery - Fresh Range's innovative system drastically reduces the time from farm to table, providing consumers with exceptionally fresh produce.
2. Disruptive Grocery Store Alternatives - Fresh Range aims to serve as a better alternative to traditional grocery stores, offering raw produce with exceptional freshness.
3. Direct Farm-to-consumer Model - Fresh Range's direct-to-farmer ordering system ensures that the produce is still in the ground when consumers place their order.
Industry Implications
1. Food Delivery - Fresh Range's farm-to-table approach presents an opportunity for the food delivery industry to prioritize freshness and quality.
2. Grocery Retail - Fresh Range's disruptive model challenges the traditional grocery store industry, prompting them to improve freshness and sourcing practices.
3. Agriculture - Fresh Range's direct farm-to-consumer model offers innovative opportunities for farmers to sell their produce directly to consumers, eliminating middlemen and ensuring freshness.
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