RuPaul's Red Viva Glam Lipstick Shade is Making a Celebratory Comeback
Riley von Niessen — April 15, 2019 — Social Good
References: popsugar
As POPSUGAR reports, the red Viva Glam lipstick shade that kicked off the launch of the product range with famed drag queen and TV personality RuPaul, is making its return to store shelves, this time with model Winnie Harlow as the face of the campaign.
The relaunch celebrates the product's 25th anniversary, and shows Harlow dressed in elaborate performance wear to pay homage to RuPaul. As with all other Viva Glam lipstick shades, all proceeds will go towards the MAC AIDS Fund.
The relaunch sees the original matte red shade, outfitted in collectible packaging that's complete with a slew of stunning sparkles.
The inclusion of Harlow in the campaign is also meant to highlight an expansion of the MAC AIDS Fund, with it now aiming to support LGBTQ+ organizations, as well as women and girls. This means that proceeds will also go to GLAAD, Girls Inc., and Planned Parenthood. It's said that the expansion is a response to the improvement of the HIV/AIDS epidemic, which "has greatly improved since the '90s."
The relaunch celebrates the product's 25th anniversary, and shows Harlow dressed in elaborate performance wear to pay homage to RuPaul. As with all other Viva Glam lipstick shades, all proceeds will go towards the MAC AIDS Fund.
The relaunch sees the original matte red shade, outfitted in collectible packaging that's complete with a slew of stunning sparkles.
The inclusion of Harlow in the campaign is also meant to highlight an expansion of the MAC AIDS Fund, with it now aiming to support LGBTQ+ organizations, as well as women and girls. This means that proceeds will also go to GLAAD, Girls Inc., and Planned Parenthood. It's said that the expansion is a response to the improvement of the HIV/AIDS epidemic, which "has greatly improved since the '90s."
Trend Themes
1. Celebratory Lipstick Relaunch - Disruptive innovation opportunity: Brands can take advantage of anniversaries and milestones to relaunch iconic products and engage with consumers.
2. Inclusive Fundraising Campaigns - Disruptive innovation opportunity: Companies can align with social causes and expand their fundraising efforts to support marginalized communities and organizations.
3. Expanding Support for HIV/AIDS Epidemic - Disruptive innovation opportunity: Businesses can respond to improving social issues by expanding their support efforts and contributing to the greater good.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Cosmetic companies can create limited-edition collectible packaging to generate excitement and boost sales for relaunched products.
2. Non-profit Organizations - Disruptive innovation opportunity: Non-profits can collaborate with brands to create inclusive fundraising campaigns and leverage their reach to raise awareness and generate support for various causes.
3. Fashion - Disruptive innovation opportunity: Fashion brands can partner with cosmetics companies to create collaborative campaigns that celebrate diversity and empower individuals through high-impact visuals.
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