Blue Apron is Sharing Recipe Kits Inspired by Bob's Burgers
Laura McQuarrie — July 4, 2018 — Lifestyle
References: try.blueapron & foodandwine
A number of meal kit collaborations with celebrities and renowned chefs have been launched over the past year and now, Blue Apron is partnering with Bob's Burgers to launch a series of burger kits inspired by the show.
The recipes inspired by Bob's Burgers were developed by Alvin Cailan of Eggslut and will be available to consumers for a limited time on Blue Apron. The new themed summer burger recipes include the Quantum of Salsa Burger and the Gouda Wife Burger, both of which fans will recognize from the show's latest season. Later on in the fall, The Absentee Shallot Burger will be offered as a tie-in to the show's season nine premiere.
As well as offering these fun meal kits to consumers, Blue Apron is also giving fans the chance to win "a box of swag" and purchase a special-edition apron, with a portion of the proceeds going to support Feeding America.
The recipes inspired by Bob's Burgers were developed by Alvin Cailan of Eggslut and will be available to consumers for a limited time on Blue Apron. The new themed summer burger recipes include the Quantum of Salsa Burger and the Gouda Wife Burger, both of which fans will recognize from the show's latest season. Later on in the fall, The Absentee Shallot Burger will be offered as a tie-in to the show's season nine premiere.
As well as offering these fun meal kits to consumers, Blue Apron is also giving fans the chance to win "a box of swag" and purchase a special-edition apron, with a portion of the proceeds going to support Feeding America.
Trend Themes
1. Meal Kit Collaborations - Expanding partnerships between meal kit companies and celebrities/chefs present opportunities for unique recipe collaborations and increased brand exposure.
2. Themed Recipe Kits - Developing themed meal kits based on popular TV shows or franchises provides a novel dining experience for consumers and taps into the nostalgia trend.
3. Cause Marketing Tie-ins - Aligning meal kit promotions with charitable organizations allows companies to support worthy causes while engaging customers and creating positive brand associations.
Industry Implications
1. Meal Kit Delivery - Meal kit delivery services have the opportunity to create exclusive collaborations with celebrities or shows, enhancing their product offerings and attracting new customers.
2. TV and Entertainment - TV networks or production companies can explore partnerships with meal kit companies to extend their brand reach through themed recipe kits tied to popular shows.
3. Charitable Organizations - Charitable organizations can leverage the popularity of meal kit collaborations to raise funds and awareness for their cause, while also fostering partnerships with companies that align with their values.
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