Avon Impulse Gives Amateur Romance Writers a Chance at Publishing
Michael Hines — March 9, 2011 — Tech
References: avonromance & fastcompany
Amateur romance writers now have a chance to show their stuff with Avon Impulse. Avon Impulse is a new service that lets amateur authors submit their romance novels to Avon for publishing in the form of an e-Book.
Avon Impulse is set to release four books a month, with authors getting 25 percent of the royalties from the first 10,000 books sold and 50 percent for every copy sold there after. Avon will copyedit all accepted works in addition to providing a steamy and sexy cover page.
I am not a big fan of romance novels, but I am intrigued by Avon Impulse and the brilliant concept it boasts. It is only a matter of time before other publishing houses catch on and start crowdsourcing e-Book assignments.
Avon Impulse is set to release four books a month, with authors getting 25 percent of the royalties from the first 10,000 books sold and 50 percent for every copy sold there after. Avon will copyedit all accepted works in addition to providing a steamy and sexy cover page.
I am not a big fan of romance novels, but I am intrigued by Avon Impulse and the brilliant concept it boasts. It is only a matter of time before other publishing houses catch on and start crowdsourcing e-Book assignments.
Trend Themes
1. Crowdsourced Publishing - Avon Impulse is leading the trend of crowdsourced publishing, which presents an opportunity for other publishing houses to implement similar models.
2. Amateur Author Empowerment - Avon Impulse empowers amateur romance writers to showcase their talent and get published, which presents an opportunity for other genres or industries to do the same.
3. E-book Economics - The royalty structure of Avon Impulse's business model presents an opportunity for other industries to explore unique royalty structures for e-books.
Industry Implications
1. Publishing - Publishing houses can follow Avon Impulse's lead and implement a crowdsourced model to discover new talent and increase their e-book inventory.
2. Writing - Other genres and industries can empower amateur writers by creating platforms similar to Avon Impulse.
3. Digital Media - Avon Impulse's business model can inform the royalty structure of e-books in other digital media industries, such as music or film.
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