Imbibing gets innovative
Implications - How does one get innovative with cocktails? How about garnishing them with thousands of dollars’ worth of diamonds and gem stones? Then there are inventive blends like the Japanese 'mayogarita,' and themed drinks like those from the Stock Market Cocktail Bar, which are named after businesses on the London Stock Exchange. Consumers are constantly searching for unique and memorable experiences in all aspects of their lives. How can your product or industry create such an experience?
Trend Themes
1. Experiential Mixology - Creating unique and memorable experiences through innovative cocktails, such as garnishing with diamonds, themed drinks, and luminous cocktails
2. Luxury Cocktail Consumption - Elite seeking exclusive and expensive drinks, such as the world's most expensive cocktails and the Algonquin Hotel's "Martini-On-The-Rock" with a 1.52-carat diamond, presents disruptive innovation opportunities in sourcing rare and highly valuable ingredients.
3. Cross-cultural Palates - Japan's substitution of mayonnaise for traditional cocktail mixer, Mayo margarita, presents opportunities for testing novel flavor combinations for global and domestic markets.
Industry Implications
1. Hospitality & Tourism - Businesses can attract customers by providing unique, creative, and engaging experiences through experiential mixology.
2. Premium Spirits & Wine - Developing premium and rare offerings that cater to luxury cocktail consumption can provide a competitive edge in terms of exclusivity and prestige.
3. Foodservice - Cross-cultural palates in the food industry can spark innovation in cocktail mixology and create new flavor trends that cater to the diverse tastes of consumers.
3 Featured
21,705 Total Clicks
Date Range:
Sep 06 — Dec 07
Trending:
Warm
Consumer Insight Topics:
