The web is empowering new charities and services that trigger social conscien
Description - Ethical business awareness is on the rise. Kiva Loans was the first online platform to lend capital to entrepreneurs in developing countries. For every pair of TOMS shoes sold, one pair is given to a child without shoes. Todae offers environmental assessment for businesses. And DoTheRightThing.com allows anyone to vote if they think a company is “doing the right thing” regarding new businesses tactics.
Implications - As society becomes more values-oriented and spiritually-driven, businesses need to respond in socially responsible ways in order to maintain their appeal. Companies that espouse social responsibility strengthen relationships between businesses, consumers and investors.
Implications - As society becomes more values-oriented and spiritually-driven, businesses need to respond in socially responsible ways in order to maintain their appeal. Companies that espouse social responsibility strengthen relationships between businesses, consumers and investors.
Trend Themes
1. Social Responsibility - Companies that espouse social responsibility strengthen relationships between businesses, consumers and investors.
2. Conscious Capitalism - Conscious Capitalism stands for a more moral approach to what is often seen as the dirty business of business--factors in externalities, making businesses and executives responsible to more than financial stakeholders.
3. Social Entrepreneurship - Social entrepreneurship is serious business and some are calling it the business model of the 21st century.
Industry Implications
1. Eco Assessments - Consulting companies can help eco-conscious companies target green demographics by expanding their eco-knowledge.
2. Charity and Philanthropy - Empowering consumers to invest in social causes, entrepreneurs and solutions.
3. Consumer News Evaluation - Offers a small way to influence big corporations and evaluate companies based on news, not promises and forecasts.
6 Featured
35,994 Total Clicks
Date Range:
Jan 07 — Dec 07
Trending:
Average
Consumer Insight Topics:
