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Consulted Style

Consumers seek out expert advice in accessible forms

Implications - The beauty industry has been uprooted by online as consumers turn to social influencers and YouTube tutorials for advice and inspiration. As a result, big-name beauty brands are looking to re-position themselves as experts in the field, offering consumers the professional advice they seek in more accessible forms, such as apps and online consultations. This shift speaks to a dual consumer desire for both education and accessibility.
Workshop Question - What is the easiest way for your consumer to learn about your offering and your brand?
Trend Themes
1. Beauty Tech - The use of technology in the beauty industry offers both education and accessibility to consumers through makeup tutorials, virtual consultations, and real-time apps.
2. Influencer Collaborations - Partnerships with influential bloggers and Instagram models offer businesses the opportunity for mutually beneficial promotions, as well as granting consumers access to expert advice.
3. Visual Instruction - Visual instructional technologies like augmented reality and Pinterest How-to Pins offer businesses the opportunity for innovation and improved user experiences through intuitive instruction and visualization.
Industry Implications
1. Beauty Industry - Incorporation of beauty tech and influencer partnerships can revolutionize the industry by improving accessibility and reach to consumers.
2. Marketing Industry - The power of influencer collaborations offers a new way to promote products and engage with consumers through trusted brand advocates and expert advice.
3. Technology Industry - Visual instruction and augmented reality offer the technology industry the opportunity to revolutionize teaching and instruction methods beyond their current capabilities.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
220,192 Total Clicks
Date Range:
Sep 14 — Sep 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Beauty Tutorial Apps
Beauty Tutorial Apps
Through Sephora, Map My Beauty Shows How and Where to Apply Cosmetics
Taking virtual beauty beyond the application stage, Map My Beauty tutorials shows women how to look their best based upon what they’ve got to work with. The technology created by women for... MORE
Instantaneous Model Makeup Tutorials
Instantaneous Model Makeup Tutorials
Taylor Hill Easily Promotes Products on Her Instagram Story
Taylor Hill, an American model signed to IMG and a Victoria’s Secret Angel, has a massive following on social media, with 4.7 million accounted for on her Instagram account alone. What’... MORE
Real-Time Makeup Apps
Real-Time Makeup Apps
L'Oreal's Makeup Genius App Lets You Virtually Try Cosmetics Live
The L’Oreal Makeup Genius app is one that lets you try on a range of beauty products in real-time digitally, without the need to wash brushes or purchase any products. The free-to-download... MORE
Beauty E-Consultations
Beauty E-Consultations
Tesco Buddies Up with Bloggers to Host Beauty Consultations on Google+
In partnership with a number of popular beauty bloggers from across the UK, Tesco has launched a 12-month beauty consultation program that will take place over Google+ Hangouts. Shoppers looking... MORE
play_circle_filledStyle Tutorial Collaborations
Style Tutorial Collaborations
RachhLoves is Joining Forces with the W Network for a Style Series
With a super popular YouTube channel and hundreds of thousands of subscribers, it’s no wonder that the W Network set its sights on fashion and beauty guru RachhLoves for a special partnership.... MORE
How-To Social Boards
How-To Social Boards
Pinterest's How-to Pins Allow Users to Pair Illustration with Instruction
In order to make it simpler and more intuitive for consumers to share how-to tutorials, visual social media platform Pinterest is adding a feature called How-to Pins that allow users to couple... MORE

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