Healthcare providers aim to provide safe spaces for the LGBTQ community
Implications - Due to stigma and a fear of discrimination, the LGBTQ community is less likely to seek out and receive quality healthcare. In an attempt to create safe spaces and equal access to healthcare, many brands are offering services that specifically target the LGBTQ community. The targeted approach is encouraging to consumers who might not seek help otherwise.
Workshop Question - Many consumers today seek out brands with aligned social values. How is your brand meeting these expectations?
Trend Themes
1. Lgbtq-targeted Healthcare Services - Brands are offering healthcare services that specifically target the LGBTQ community to provide safe spaces and equal access to quality healthcare.
2. Social Media-enabled Healthcare Research - The 'Pride' app is harnessing the power of social media to conduct the largest LGBT health study in history, indicating a trend towards digital research methods.
3. Interactive Healthcare Marketing - Innovative pharmaceutical marketing campaigns, like the Prezcobix ad, are leveraging social media to encourage patient engagement and promote meaningful discussions with healthcare providers.
Industry Implications
1. Healthcare - The healthcare industry can benefit from offering LGBTQ-targeted services and embracing social media to improve healthcare access and conduct research.
2. Technology - The trend towards social media-enabled healthcare research also presents opportunities for the technology industry to develop new apps and platforms.
3. Marketing and Advertising - Innovative healthcare marketing campaigns, like Aetna's ad targeting the LGBTQ community, demonstrate the need for marketing and advertising professionals to create inclusive and meaningful messaging for diverse audiences.
3 Featured, 27 Examples:
89,589 Total Clicks
Date Range:
Jul 15 — Oct 15
Trending:
Average
Consumer Insight Topics:
