Sweet flavors get a health-conscious update with the inclusion of fruit
Implications - Rich, saccharine flavors such as caramel have been traditionally associated with confectionery products; however, these flavors take on a new form when combined with lighter, fruitier fare. As brands continue to compete for the attention of the health-conscious consumer, flavor combinations that infuse familiarity with freshness will come out on top.
Workshop Question - How can your brand find a middle ground between being a familiar source for consumers in its area of expertise, and leading in progressive, ahead-of-the-curve strategies?
Trend Themes
1. Health-conscious Flavor Combinations - As brands compete for the attention of the health-conscious consumer, flavor combinations that infuse familiarity with freshness will come out on top.
2. Recreation of Indulgent Flavors - Recipes and products that recreate indulgent flavors using healthy, natural ingredients are gaining popularity.
3. Fruit-based Twists on Classic Dishes - Fruit is being used as a substitute for meat in classic dishes like quesadillas, offering new flavor profiles and health benefits.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can innovate by developing healthy, fruit-based versions of classic indulgent flavors.
2. Health and Wellness - The health and wellness industry can capitalize on the popularity of fruit-based dishes and flavor combinations by promoting their health benefits.
3. Hospitality - Restaurants and hotels can attract health-conscious consumers by incorporating fruit-based twists on classic dishes into their menus.
