Health organizations take a community oriented perspective online
Implications - In addition to offering information, health organizations are committed to providing support for sufferers through online mediums. This increases accessibility, decreases stigma, and creates a compassionate image that sees the organization in question as less of an institution, and more of a community hub.
Workshop Question - How do the values your company subscribes to impact the purchasing process for your consumer?
Trend Themes
1. Online Healthcare Services - The rise of online services to connect patients with qualified healthcare providers creates an opportunity for providers to reach marginalized communities.
2. Multi-lingual Health Campaigns - Translating health resources promotes accessibility and inclusivity, allowing organizations to reach a wider audience.
3. Inclusive Health Advocacy Campaigns - Social media campaigns can unite people across the world to advocate for health equality and create a global force for change.
Industry Implications
1. Healthcare Providers - Providers can integrate online services to connect with marginalized communities and reduce barriers to care.
2. Charity and Non-profit Sector - Translating health resources can help organizations reach more people across a wider geography, promoting inclusivity and access to resources.
3. Social Media Platforms - Platforms can be used to organize campaigns to promote health equity and bring together people across the globe.
4 Featured, 33 Examples:
114,277 Total Clicks
Date Range:
Aug 15 — Oct 15
Trending:
Untested
Consumer Insight Topics:
