This Skin Deep App Tells you What Chemicals are in Your Cosmetics
Jennifer Paul — February 8, 2014 — Tech
A new way to detecting whether your makeup is good for you or not is the Skin Deep app. It was created by America-based Environmental Working Group. The app breaks down more than 80,000 cosmetic products and what is inside them. It can also rate the safety of those ingredients so you know exactly what harm you may be causing to your skin. Nneka Leiba is the deputy director of research at EWG in Washington and she said that surveys showed women are exposed to about 168 chemicals in their everyday cosmetics.
The Skin Deep app comes complete with a barcode scanner, which will make choosing which products to buy very easy in-store. A ranking system was created to classify whether the product is low, moderate or a high hazard. It also offers an ingredient search so you can identify what some of the unknown ingredients are. This is going to revolutionize which products we choose and why. Now we can be savvy and smart shoppers with our cosmetics.
The Skin Deep app comes complete with a barcode scanner, which will make choosing which products to buy very easy in-store. A ranking system was created to classify whether the product is low, moderate or a high hazard. It also offers an ingredient search so you can identify what some of the unknown ingredients are. This is going to revolutionize which products we choose and why. Now we can be savvy and smart shoppers with our cosmetics.
Trend Themes
1. Cosmetic Ingredient Transparency - The Skin Deep app provides a new way for consumers to access detailed information about the ingredients in cosmetic products, enabling them to make informed choices.
2. QR Code Scanning in Retail - The barcode scanner feature in the Skin Deep app creates an opportunity for retailers to enhance the shopping experience by providing customers with easy access to product safety ratings.
3. Personalized Beauty Product Recommendations - By analyzing individual preferences and safety concerns, the Skin Deep app can disrupt the beauty industry by offering personalized recommendations for cosmetics that align with customers' specific needs.
Industry Implications
1. Beauty and Cosmetics - The Skin Deep app is set to disrupt the beauty and cosmetics industry by empowering consumers to make more informed choices and potentially driving demand for safer and more transparent products.
2. Retail - The barcode scanner feature in the Skin Deep app presents an innovation opportunity for retailers to leverage mobile technology and enhance the in-store shopping experience for customers, promoting product safety and transparency.
3. Data Analytics and Artificial Intelligence - The Skin Deep app's ability to analyze ingredient data and provide personalized recommendations showcases the potential of data analytics and AI advancements in the beauty industry, allowing for tailored and safer product offerings.
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