Pinterest's How-to Pins Allow Users to Pair Illustration with Instruction
M — March 30, 2016 — Social Media
In order to make it simpler and more intuitive for consumers to share how-to tutorials, visual social media platform Pinterest is adding a feature called How-to Pins that allow users to couple illustrations with text-based instructions. The feature integrates itself well to the Pinterest vision board-style culture since a large portion of the images are tied to DIY and thus click-back tutorial links. The new feature brings the instructional aspect to the forefront pairing it side-by-side in importance to the visuals.
The How-to Pins is an intuitive feature added by Pinterest that will allow consumers to find and add step-by-step instruction for DIY projects. Each pin can be connected to a body of text for added description. Currently the feature is available to brand accounts, but hopefully the platform will expand its services to the average user.
The How-to Pins is an intuitive feature added by Pinterest that will allow consumers to find and add step-by-step instruction for DIY projects. Each pin can be connected to a body of text for added description. Currently the feature is available to brand accounts, but hopefully the platform will expand its services to the average user.
Trend Themes
1. Visual Tutorial Integration - The integration of visual tutorials with text-based instructions on Pinterest's How-to Pins offers disruptive innovation opportunities for creating more engaging and comprehensive DIY content.
2. Instructional Empowerment - The How-to Pins feature empowers consumers by providing them with step-by-step instructions, opening up possibilities for disruptive innovation in the education and e-learning industries.
3. Enhanced Consumer Interaction - The addition of interactive How-to Pins on Pinterest allows for increased consumer engagement, presenting disruptive innovation opportunities for brands and marketers in the social media and advertising industries.
Industry Implications
1. DIY and Home Improvement - The How-to Pins feature on Pinterest creates disruptive innovation opportunities for DIY and home improvement industries by facilitating the sharing and discovery of instructional content.
2. Education and E-learning - The integration of visual tutorials with text-based instructions on Pinterest's How-to Pins presents disruptive innovation opportunities for the education and e-learning industries to enhance learning experiences.
3. Social Media and Advertising - The interactive How-to Pins on Pinterest offer disruptive innovation opportunities for brands and marketers in the social media and advertising industries to engage and interact with consumers in new ways.
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