The Yarn App Moves Beyond Gifs to React With TV, Film & Music Video CLips
Alyson Wyers — December 30, 2015 — Pop Culture
References: getyarn.io & techcrunch
In 2016 the Yarn app hopes that gif-sharing will be considered passé and the world will turn to video clip-sharing instead. The new mobile application lets you send your friends your favorite short clips from movies, television shows and music videos, allowing you to bring your reaction game to entirely new heights that simple emojis and gifs just aren't capable of.
Currently the Yarn app works as a Facebook Messenger add-on with plans to roll out for other platforms soon. In addition to Facebook, it's compatible with Twitter, Google+ and Pinterest. If you want to share elsewhere, you can also copy links. Using the app you can search for clips by browsing popular ones or searching for keywords, lyrics and quotes.
Currently the Yarn app works as a Facebook Messenger add-on with plans to roll out for other platforms soon. In addition to Facebook, it's compatible with Twitter, Google+ and Pinterest. If you want to share elsewhere, you can also copy links. Using the app you can search for clips by browsing popular ones or searching for keywords, lyrics and quotes.
Trend Themes
1. Video-clip Sharing - Yarn app introduces a new way to share short video clips from movies, TV shows, and music videos, enhancing the communication experience.
2. Reaction-based Communication - Yarn app enables users to express their reactions using video clips, offering a more dynamic and engaging form of communication compared to emojis and gifs.
3. Personalized Content Sharing - Yarn app allows users to search for specific keywords, lyrics, and quotes to find and share their favorite clips, promoting personalized content sharing.
Industry Implications
1. Messaging Apps - The Yarn app expands the capabilities of messaging apps by introducing video-clip sharing, opening up opportunities for other messaging platforms to explore similar features.
2. Social Media - Yarn app's compatibility with platforms like Facebook, Twitter, Google+, and Pinterest creates innovation opportunities in the social media industry by offering a new form of interactive content sharing.
3. Entertainment - Yarn app taps into the entertainment industry by allowing users to share clips from movies, TV shows, and music videos, presenting opportunities for partnerships and content distribution.
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