The automotive industry adapts to millennial purchasing habits
Implications - As a generation that's grown up in an era of social media, millennials enjoy showing off their lifestyle and taste preferences. The need to share and impress their peers has strongly informed the way millennials make purchasing decisions. Understanding this unique millennial attribute, the automotive industry is developing socially optimized vehicles and campaigns that very clearly recognize and reward consumers for their choices.
Workshop Question - In what ways has social media effected your business? What other ways could you utilize social platforms to connect with your consumers?
Trend Themes
1. Social-optimized Vehicles - The automotive industry is recognizing and rewarding consumers for their choices through vehicles and campaigns that are socially optimized and are informed by millennials' need to show off their lifestyle and taste preferences.
2. Social Media-enabled Cars - Cars are being designed with technology such as connected LED panels and multimedia systems that target the new generation of millennial car buyers, offering added features that tailor a big purchase to their specific interests.
3. Automobile Social Media Apps - Automobile social media apps are being created to allow drivers to stay connected to their social media accounts while driving, without being distracted, relying on voice commands and alerts to ensure user safety on the road.
Industry Implications
1. Automotive - The automotive industry is recognizing changing consumer needs, such as the need for social media-driven vehicles and eco-friendly ride-sharing platforms, and developing innovative designs and marketing campaigns accordingly.
2. Technology - Advancements in technology are enabling the creation of innovative car systems, such as remote-powered parking functions and social media-enabled car cameras, allowing car manufacturers to offer unique and exciting features that appeal to consumers in the digital age.
3. Marketing and Advertising - The need for marketing and advertising campaigns that resonate with millennials has led to the development of socially-optimized campaigns that recognize and reward consumers for their choices, creating opportunities for marketers to engage with this growing demographic.
5 Featured, 41 Examples:
54,216 Total Clicks
Date Range:
Aug 15 — Oct 15
Trending:
Average
Consumer Insight Topics:
