This Virtual Shopping List Startup Notifies You of Favorite Items In-Store
Alyson Wyers — February 27, 2016 — Business
References: getraincheck & betalist
This mobile-only online-to-offline (O2O) commerce platform helps you create a virtual shopping list and reminds you when items you favorited online become available in real life stores. Australian startup RainCheck is a shopping app that has not yet launched, but could bridge the gap between in-person retail and inspirational sites like Pinterest, Tumblr and WeHeartIt.
When users see an item online they love, they can 'RainCheck' it to save it to a personalized online wishlist. This virtual shopping list is saved and can be shared with friends, families and followers. Users are then notified offline when they are shopping in stores that carry those produts. In-store incentives are also available for RainCheck users, such as redeemable offers and other campaigns.
When users see an item online they love, they can 'RainCheck' it to save it to a personalized online wishlist. This virtual shopping list is saved and can be shared with friends, families and followers. Users are then notified offline when they are shopping in stores that carry those produts. In-store incentives are also available for RainCheck users, such as redeemable offers and other campaigns.
Trend Themes
1. Online-to-offline Commerce - RainCheck's virtual shopping list app is a prime example of bridging the gap between online and offline commerce, creating innovative marketing and shopping opportunities.
2. Personalized Shopping Apps - RainCheck's personalized shopping list app identifies new possibilities for highly-profitable retail businesses to better engage with digitally-inclined consumers.
3. Omnichannel Retail - RainCheck's location-based incentives and notifications demonstrate the value of an integrative retail experience that connects offline and online shopping channels.
Industry Implications
1. Retail - Given the nuanced online and in-store sales opportunities offered by RainCheck's location-based shopping app, retail companies have substantial innovative potential.
2. E-commerce - RainCheck offers numerous business-to-consumer and business-to-business commerce uses that require substantial innovation capital in order for e-commerce companies to thrive.
3. Marketing - RainCheck's personalized shopping app points to emerging target marketing, customer engagement, and product placement opportunities for marketing and advertising professionals.
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