Elaborate, interactive retail pop-ups delight and engage busy travelers
Implications - Often comprising interactive stunts and product tastings, immersive retail pop-ups located in high-traffic airport terminals seek to amuse and engage busy consumers while they are traveling. A means to establishing a face-to-face relationship between brand and consumer, such multi-sensory concepts seek to create memorable brand moments that serve to align the product offering with the lifestyle vision that inspired it.
Trend Themes
1. Immersive Retail Pop-ups - Interactive and experiential retail pop-ups seek to delight and engage busy consumers during travel.
2. Multi-sensory Experiences - Multi-sensory concepts aim to create memorable brand moments by engaging all of the senses of the customers.
3. Interactive Pop-up Retail - Interactive environment and dynamic displays, designed to attract customers and provide customized and convenient shopping experiences.
Industry Implications
1. Retail Industry - Retailers can adopt immersive pop-up strategies to engage customers and establish face-to-face relationships.
2. Alcohol Industry - Alcohol brands can use interactive and multi-sensory pop-up experiences to boost brand recognition and sales.
3. Travel Industry - Travel brands can incorporate experiential retail pop-ups to enhance the overall travel experience for their customers.
