Filtration systems emphasize aesthetics as health becomes tied to status
Implications - The digital age has ushered in the normalization of oversharing, making every aspect of one's life -- including health -- subject to public judgement. As a result, self-care and health has become a status symbol. To further this glamorization, purification products have become more aesthetically conscious.
Workshop Question - How important is status or aesthetic appeal to your key consumer? Are your products and services reflective of that?
Trend Themes
1. Aesthetic Purification Systems - Filtration systems are emphasizing design aspects to appeal to the health-conscious who also value aesthetic appeal.
2. Eco-friendly Water Pitchers - Eco-friendly pitchers are gaining popularity in the market due to growing concerns about sustainability and a desire to reduce plastic waste.
3. Hi-tech Hydration Systems - Tech-driven water filtration systems designed to cater to the convenience of households are becoming a trend among consumers.
Industry Implications
1. Home Appliances - Manufacturers of home appliances can capitalize on the aesthetic- and tech-driven designs of purification systems.
2. Interior Design - Interior designers can suggest aesthetically-pleasing water filtration systems that can blend in with interior designs of modern residential spaces.
3. Environmental Activism - Environmental advocacy groups can use eco-friendly water filter pitchers as a simple and user-friendly way of reducing plastic waste and making their communities more sustainable.
