The w3w GPS Platform Helps You Get Anywhere in Only Three Words
Alyson Wyers — December 16, 2014 — Tech
References: what3words & psfk
With just three words, this app and GPS platform can help you get anywhere in the world. Geolocation site what3words (w3w) makes navigating earth more simple. If you have a difficult time following directions, this map-based app is the one for you.
w3w assigned a three word term to every 3 square meter area on the globe, allowing them to give you a very specific and oddly charming term for a particular place, like swan.dust.pillow or cotton.evolving.mulled. For example, the US Embassy in Mozambique is located at poem.blackbird.races.
With a goal of offering location IDS that are easy for anyone anywhere to memorize and communicate, the GPS platform is a "way of encoding a huge number into something memorable" according to co-founder Chris Sheldrick.
w3w assigned a three word term to every 3 square meter area on the globe, allowing them to give you a very specific and oddly charming term for a particular place, like swan.dust.pillow or cotton.evolving.mulled. For example, the US Embassy in Mozambique is located at poem.blackbird.races.
With a goal of offering location IDS that are easy for anyone anywhere to memorize and communicate, the GPS platform is a "way of encoding a huge number into something memorable" according to co-founder Chris Sheldrick.
Trend Themes
1. Geolocation Simplification - The what3words platform provides a simplified way of identifying geolocations through just three words, presenting opportunities for other platforms to mimic and improve on this innovation.
2. Memorable Location Identifiers - The use of memorable three-word identifiers presents opportunities for businesses to condense lengthy coordinates into something more memorable and easy to communicate.
3. Personalized Navigation - The w3w GPS platform could revolutionize personal navigation systems by allowing users to personalize their own three-word navigation codes to their desired destinations.
Industry Implications
1. Mapping and Navigation - The mapping and navigation industry stands to benefit from this innovation as it presents new opportunities for simplification and personalization of navigation systems.
2. Location-based Services - The use of personalized and memorable three-word identifiers presents new opportunities for location-based services to streamline their offerings for customers.
3. Tourism - The tourism industry can leverage the simplicity and memorability of three-word identifiers to enhance travel experiences and simplify navigation for tourists in unfamiliar territories.
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