The Tram Sightseeing App by Forsman & Bodenfors is an Integrated TourismSolution
Courtney Scharf — May 14, 2012 — Marketing
Using Geotagging and GPS technology, marketing agency Forsman & Bodenfors has developed an app that turns public transit into a tourist attraction. Developed for the tramway in Swedish city Gothenburg, this is a truly clever appvertisement.
Tourists using the 'Tram Sightseeing' app are given a ton of information, all customized to what they want to see, where they are, and where they want to end up. The app not only tells users when and where the tram is leaving, but also when to switch trams to continue their tours. With all of the historical or otherwise notable buildings previously Geotagged, a voice gives a brief overview of each building as it's passed. Informative, reliable, and much cheaper than a traditional bus tour, this is an amazing way to more deeply integrate tourism into the public transit sector.
Hired by 'Vasttrafik,' the Swedish public transportation agency, Forsman & Bodenfors is an agency clearly capable of implementing smart solutions. Consistent with the wants and needs of customers, this is likely the first of many public transit tour apps to come.
Tourists using the 'Tram Sightseeing' app are given a ton of information, all customized to what they want to see, where they are, and where they want to end up. The app not only tells users when and where the tram is leaving, but also when to switch trams to continue their tours. With all of the historical or otherwise notable buildings previously Geotagged, a voice gives a brief overview of each building as it's passed. Informative, reliable, and much cheaper than a traditional bus tour, this is an amazing way to more deeply integrate tourism into the public transit sector.
Hired by 'Vasttrafik,' the Swedish public transportation agency, Forsman & Bodenfors is an agency clearly capable of implementing smart solutions. Consistent with the wants and needs of customers, this is likely the first of many public transit tour apps to come.
Trend Themes
1. Public Transit Tour Apps - Developing apps that integrate tourism into public transit through geotagging and GPS technology.
2. Personalized Tour Guides - Creating customizable and informative tour apps that give brief overviews of notable or historical landmarks as they're passed.
3. Smart Transit Solutions - Investing in smart solutions for transit agencies that is consistent with the wants and needs of customers.
Industry Implications
1. Tourism Industry - Developing cost-effective tour apps that allow tourists to explore a city's landmarks through public transit.
2. Public Transit Industry - Improving customer experience and integrating tourism in public transit through smart solutions, especially in tourist-heavy cities.
3. Marketing Industry - Creating innovative appvertisements that make public transit A more attractive option for tourists, and help public transit agencies generate more revenue.
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