Hyatt Promotes Kindness by Having Employees Open Doors for People
Laura McQuarrie — November 14, 2013 — Marketing
References: psfk
On October 8th, Hyatt sent out 46 employees across the globe to open doors for people. The campaign reinforces the message that 'In a Hyatt World,' nothing stands in your way — not even a door. While this is a courtesy that is generally performed by a doorman in front of a building, Hyatt's employees performed these small gestures of kindness everywhere.
While the employees held open doors for people, there were nearby signs that framed these kindnesses like picturesque moments, complete with a hashtag.
Since these kinds of stunts will definitely get noticed by people on the streets, this is a clever way to preemptively take advantage of photo ops that no doubt will occur. Photos of people posing with the photo frames can be seen on the 'In a Hyatt World' Tumblr blog.
While the employees held open doors for people, there were nearby signs that framed these kindnesses like picturesque moments, complete with a hashtag.
Since these kinds of stunts will definitely get noticed by people on the streets, this is a clever way to preemptively take advantage of photo ops that no doubt will occur. Photos of people posing with the photo frames can be seen on the 'In a Hyatt World' Tumblr blog.
Trend Themes
1. Random Acts of Kindness - Hyatt's door-opening campaign promotes the trend of random acts of kindness in everyday situations.
2. Experiential Marketing - Hyatt's photo-worthy door-opening stunts demonstrate the potential of experiential marketing to create memorable brand experiences.
3. Social Media Campaigns - Hyatt's use of hashtags and photo frames shows the trend of integrating social media into marketing campaigns for increased visibility and engagement.
Industry Implications
1. Hospitality - The hospitality industry can embrace the trend of creating unique and memorable experiences for guests through small gestures of kindness and social media engagement.
2. Marketing and Advertising - The marketing and advertising industry can explore the potential of experiential marketing and integrating social media in campaigns to create impactful brand experiences.
3. Customer Service - The customer service industry can adopt the trend of incorporating random acts of kindness into interactions with customers to enhance satisfaction and loyalty.
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