PinkCloud.dk's Business Concept Transforms Office Space into Hotels
Alexander Lam — May 28, 2013 — Social Good
References: pinkcloud.dk & designtaxi
Repurposing unused office space, PinkCloud.dk's business concept creates instant hotels. In order to meet high demand for traveler accommodations during peak seasons, PinkCloud came up with the concept for the 2013 Hospitality Design Expo in Las Vegas. While keeping travelers happy, PinkCloud is also helping out landlords by driving additional revenue into their pockets.
The business plan focuses on solving two problems that have been plaguing cities for years. By using wasted space to accommodate excess travelers, vacancies can be transformed into profit-generating venues. The profit structure works with a 60/40 split, where 40% of the profit goes towards the building owner and 60% goes towards hotel management. The hotel management necessarily receives a larger share since it handles all the logistics such as marketing, staff and furnishing.
The John Hardy Group and Hospitality Design magazine are the co-founders, and Global Allies is the sponsor of the competition.
The business plan focuses on solving two problems that have been plaguing cities for years. By using wasted space to accommodate excess travelers, vacancies can be transformed into profit-generating venues. The profit structure works with a 60/40 split, where 40% of the profit goes towards the building owner and 60% goes towards hotel management. The hotel management necessarily receives a larger share since it handles all the logistics such as marketing, staff and furnishing.
The John Hardy Group and Hospitality Design magazine are the co-founders, and Global Allies is the sponsor of the competition.
Trend Themes
1. Office Pop-up Hotels - Repurposing unused office space into pop-up hotels creates a cost-effective solution for temporary accommodations during peak seasons.
2. Shift From Traditional Hotels - The rise of office pop-up hotels offers a disruptive innovation opportunity to shift from traditional hotels to unique, experiential accommodations.
3. Maximizing Real Estate - The trend of pop-up hotels presents an opportunity to maximize the use of real estate by transforming wasted office spaces into profit-generating venues.
Industry Implications
1. Hospitality - The hospitality industry can benefit from office pop-up hotels by tapping into new sources of revenue during peak demand periods.
2. Real Estate - Real estate businesses can leverage this trend to generate additional income by repurposing unused office spaces into pop-up hotels.
3. Travel - With the rise of unique, experiential accommodations, the travel industry can seize the opportunity to cater to the demands of modern travelers seeking more authentic and unconventional experiences.
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