Brands offer more sophisticated versions of pizza desserts
Implications - Pizza desserts have long been catered to children, however brands are now creating and marketing luxury pizza desserts to appeal to older demographics. As adult consumers become increasingly motivated by social media-friendly aesthetics and consumption experiences, these products are able to cater to that shift, while simultaneously giving consumers a unique way to indulge.
Workshop Question - Conceptualize a more playful product/service that your brand could market to its adult customers.
Trend Themes
1. Luxury Pizza Desserts - As adult consumers become increasingly motivated by social media-friendly aesthetics and consumption experiences, the shift to luxury pizza desserts can provide unique indulgence opportunities.
2. Sweet and Savory Hybrids - The combination of sweet and savory components in pizza-inspired dishes offers disruptive innovation opportunities.
3. Unusual Pizza Bases - Experimenting with different pizza bases, such as cookie dough or pancakes, presents a unique twist on the classic dish that can be marketed to appeal to a variety of demographics.
Industry Implications
1. Food & Beverage - Innovations within the food and beverage industry, such as luxury pizza desserts and sweet and savory hybrids, can cater to evolving consumer tastes and preferences.
2. Hospitality - Incorporating unique and visually appealing pizza-inspired dishes into hospitality offerings presents opportunities to attract customers and provide memorable experiences.
3. Social Media - Creating visually stunning and Instagram-worthy pizza-inspired dishes can generate buzz and reach a wider audience through social media platforms.
