The Pizza Hut Singapore 'Pizza Huat Blossom' Celebrates the Chinese New Year
Michael Hemsworth — January 27, 2018 — Lifestyle
References: pizzahut.sg & chewboom
The Pizza Hut Singapore 'Pizza Huat Blossom' has been announced by the brand as a new pizza option to help patrons celebrate the Chinese New Year. Boasting a blossom-shaped crust, the pizza is topped with chicken, ham, turkey bacon, mushrooms, orange slices, cream cheese, capsicums and even real gold. This makes it a tasty, shimmering meal to enjoy for a limited time from participating locations in Singapore only.
The Pizza Hut Singapore 'Pizza Huat Blossom' is positioned as a "good fortune" pizza that will help bring good tidings to those who celebrate the Chinese New Year to enter the coming year with a hopeful outlook. As brands look to incorporate their products deeper into consumer habits, we'll likely continue to see more products like the dish seen here.
The Pizza Hut Singapore 'Pizza Huat Blossom' is positioned as a "good fortune" pizza that will help bring good tidings to those who celebrate the Chinese New Year to enter the coming year with a hopeful outlook. As brands look to incorporate their products deeper into consumer habits, we'll likely continue to see more products like the dish seen here.
Trend Themes
1. Celebratory Food Innovations - Opportunities for creating unique and festive food options, like the Pizza Hut Singapore 'Pizza Huat Blossom,' to celebrate special occasions.
2. Cultural Integration in Branding - Brands incorporating cultural elements, such as the Chinese New Year celebration, into their products to connect with a specific audience.
3. Limited Edition Food Offerings - The popularity of limited time menu items, like the temporary availability of the 'Pizza Huat Blossom' in selected locations, as a way to create buzz and urgency.
Industry Implications
1. Food and Beverage - Opportunities for restaurants and food brands to develop innovative and culturally-inspired dishes that attract customers.
2. Hospitality and Tourism - Hotels and resorts incorporating celebratory food offerings, like the 'Pizza Huat Blossom,' to attract guests during holidays and special events.
3. Marketing and Advertising - Opportunities for agencies to create unique branding campaigns that incorporate cultural elements to resonate with target audiences.
3.1
Score
Popularity
Activity
Freshness
