Doughnut Time and Deliveroo are Offering 'Dough-knots' for Valentine's Day
Laura McQuarrie — February 12, 2018 — Marketing
While there are many donut rings that have been rendered in metals, polymer clay and a range of other creative materials, Doughnut Time is teaming up with Deliveroo to offer a different kind of donut ring for Valentine’s Day—made of real donuts. The donuts come in pairs, with one of the designs taking inspiration from Meghan Markle’s engagement ring with an edible, sparkling strawberry diamond.
The limited-edition ‘Dough-knots’ may be ordered just ahead of February 14th, offering a novel way for those in London to express their love and at the same time, indulge their sweet tooth with something other than candy or chocolate.
In order to better compete with confectionery companies on the romantic holiday, a number of food brands are offering unusual gifts such as meat-based bouquets and smoothies infused with spicy-sweet cinnamon heart candies.
The limited-edition ‘Dough-knots’ may be ordered just ahead of February 14th, offering a novel way for those in London to express their love and at the same time, indulge their sweet tooth with something other than candy or chocolate.
In order to better compete with confectionery companies on the romantic holiday, a number of food brands are offering unusual gifts such as meat-based bouquets and smoothies infused with spicy-sweet cinnamon heart candies.
Trend Themes
1. Edible-themed Jewelry - The fusion of food and fashion presents an opportunity for jewelry designers and food companies to collaborate on edible-themed pieces.
2. Unconventional Valentine's Day Treats - As consumers increasingly seek novel ways to show affection, food companies can leverage their creativity and offer unconventional treats like meat-based bouquets or smoothies infused with spicy-sweet cinnamon heart candies.
3. Branded Food Collaborations - Collaborations between food companies create opportunities for unique products at limited times, benefiting both parties by generating buzz and driving sales.
Industry Implications
1. Food and Beverage - Food and beverage companies can continue to find innovative ways to stand out from the competition by launching unique branded collaborations and products for seasonal events.
2. Jewelry - Jewelry designers can explore the fusion of food and fashion by creating edible-themed pieces for special occasions like Valentine’s Day.
3. E-commerce and Delivery - E-commerce and delivery services can tap into seasonal trends like unconventional Valentine's Day treats to offer unique and personalized experiences for customers.
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