Rosé becomes a staple flavor in confectionery products
Implications - Brands have taken note of the popularity of rosé among Millennials, and are beginning to infuse the beverage into their food products in order to boost their appeal to this age group. The infusion of rosé into desserts elevates their "Instagrammability," enabling brands to authentically expand their online presence.
Workshop Question - How could your brand more authentically create "shareable" products/services?
Trend Themes
1. Rosé Infusion - Rosé is becoming a popular ingredient in desserts, drinks and other food products, elevating the products' appeal to Millennials and helping brands expand their online presence.
2. Alcohol-infused Desserts - Treats infused with alcohol, particularly wine and Champagne, are becoming increasingly popular as consumers look for more indulgent experiences.
3. Molecular Cuisine - Food products that use scientific processes to alter the texture, form, or presentation of ingredients are becoming more commonplace, offering unique dining experiences for consumers.
Industry Implications
1. Food and Beverage - Food companies can leverage the growing demand for unique and indulgent treats by exploring the use of alcohol-infused products and collaborating with molecular cuisine experts.
2. Hospitality and Tourism - Hotels and resorts can offer unique dining experiences to guests by incorporating molecular cuisine and alcohol-infused treats into their menus.
3. Social Media and Marketing - The popularity of social media platforms like Instagram, which heavily prioritize visual content, is driving the demand for visually appealing and shareable food and beverage products.
