Domino's India is Now Serving Chocolate Pizzas Topped with Sweets
Laura McQuarrie — December 20, 2016 — Lifestyle
References: dominos.co.in & brandeating
As an alternative to creating a pizza for cheese lovers, Domino's India is now making decadent chocolate pizzas for those with a sweet tooth.
Dubbed the 'Choco Pizza,' the creation is the first-ever dessert pizza for India from the chain. In the same way that a variety of vegetables are offered as toppings, the Choco Pizza is drizzled with fudge sauce and decorated with Choco-brownie, Choco Cookie, Cheesecake and Coconut Nougatine pieces.
According to the chain, the new menu item from Domino's India specifically targets "discerning foodie customers." This dessert pizza is being introduced alongside a new Cheese Burst pizza, which features a crust stuffed with four different types of cheese. As such, both new menu items are being introduced with a tagline that emphasizes that they are: "Made for foodies. Made by foodies."
Dubbed the 'Choco Pizza,' the creation is the first-ever dessert pizza for India from the chain. In the same way that a variety of vegetables are offered as toppings, the Choco Pizza is drizzled with fudge sauce and decorated with Choco-brownie, Choco Cookie, Cheesecake and Coconut Nougatine pieces.
According to the chain, the new menu item from Domino's India specifically targets "discerning foodie customers." This dessert pizza is being introduced alongside a new Cheese Burst pizza, which features a crust stuffed with four different types of cheese. As such, both new menu items are being introduced with a tagline that emphasizes that they are: "Made for foodies. Made by foodies."
Trend Themes
1. Choco Pizza Craze - The rise of chocolate-based pizza alternatives inspires innovation opportunities for chocolatiers and dessert parlors to experiment with new desserts.
2. Personalized Pizza - The trend of personalized pizza opens up opportunities for artisanal pizza shops to create unique desserts with various toppings for their customers.
3. Dessert-ifying Fast Food - Major fast-food chains can introduce new dessert items into their menus to cater to the growing demand for sweet treats around the world.
Industry Implications
1. Chocolate - The chocolate industry can take inspiration to create new products such as chocolate pizzas or offer a range of toppings that add variety and novelty to their chocolate treats.
2. Pizza - Artisanal pizza shops and fast-food chains can incorporate chocolate-based toppings to offer new dessert items along with their existing savory pizza menu.
3. Dessert Parlors - The growing demand for dessert innovation could inspire dessert parlors to add chocolate pizza to their menus or add new toppings and dips to enhance the experience of classic desserts.
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